Beauty Journal
Straight Girl Method: 6 Steps for Straight Hair That Holds Up All Summer
Frizz, a style that won't hold, split ends: in summer, straight hair gets every problem at once. The method for straight hair, product by product, silicone-free, sulfate-free and alcohol-free.
Why straight hair needs a method
Straight hair has its own set of problems: static, loss of shine, a style that won't hold, split ends. In summer, humidity swells the fiber, flat-iron heat weakens it and UV rays dry it out. A single smoothing product isn't enough: you need a sequence that detoxes, nourishes, protects and seals. Be Perfect Smooth formulas use wheat, quinoa and baobab proteins to rebuild the fiber, and argan, sweet almond, coconut and jojoba oils to nourish and seal. Lactic acid and glycolic acid help close the cuticles, for more shine and more manageable hair.
Silicone-free, sulfate-free, alcohol-free. The complete routine is on essere.bio.
