Be PerfectSmooth

Revitalizing Straight Hair Shampoo – Step 01

Nourishing Straight Hair Conditioner – Step 02

Straight Hair Silk-Smoothing Cream – Step 03

Straight Hair Shine Heat Protectant – Step 03

Straight Hair Brightening Refresh Spray – Step 04

Strengthening Straight Hair Mask – Step 02

4 stepsStraight Girl Method

Be Perfect Smooth is the line for straight hair that’s smooth, sleek and shiny. Formulas that hydrate deeply, tame frizz and protect against the heat of flat irons and hairdryers. For soft, manageable lengths, silicone-free, sulfate-free and alcohol-free.

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Straight Girl Method · SGM

The method
in 4 steps

There was no complete guide for straight hair. So we wrote one. The Straight Girl Method is Essere Bio’s 4-step routine (cleanse, nourish, protect, add shine), developed with cosmetic chemists and herbalists to keep straight hair healthy, smooth and shiny over time.

Step 01

Gentle cleansing

It all starts with a gentle wash. The Revitalizing Shampoo cleanses scalp and lengths without stripping them, rebalances sebum and keeps hydration where it should be, getting your hair ready for the next steps.

30-33 °CWater temperature

2 minScalp massage

Revitalizing Straight Hair Shampoo 12,50 €

Step 02

Nourish and condition

After washing, straight hair needs nourishment. The Nourishing Conditioner detangles and smooths the lengths without weighing them down; the Strengthening Mask repairs the fiber in depth with hydrolyzed proteins. This is where resistance to frizz is built.

7-10 minMask on for

Nourishing Straight Hair Conditioner 13,90 € Strengthening Straight Hair Mask 15,70 €

Step 03

Styling and protection

Blow-drying decides the result. The Silk-Smoothing Cream hydrates, smooths the lengths and fights frizz; the Heat Protectant gel forms an invisible film that shields hair from hairdryers and flat irons up to 232 °C, without weighing it down.

232 °CHeat protection

1 minCool air

Straight Hair Silk-Smoothing Cream 14,90 € Straight Hair Shine Heat Protectant 14,70 €

Step 04

Add shine and refresh

The finishing touch is shine. The Brightening Spray refreshes your style between washes, tackles the most stubborn frizz and gives an instant mirror-shine effect. Light texture, it doesn’t weigh hair down.

Straight Hair Brightening Refresh Spray 15,90 €

Inside the formulas