SEPTEMBER · BE PERFECT REGROWTH
IT TAKES
EIGHT WEEKS.
WE TELL YOU UPFRONT.
The 4-step routine for normal seasonal shedding. You know what to use, when and for how long — no more guesswork.
Bestsellers
Our customers' favorites
The products our customers buy again and again — proven in real life, from first wash to result.
Bestseller
Be Perfect Curly
Curl Defining Cream
Bestseller
Be Perfect Curly
Curl Holding Gel
Bestseller
Be Perfect Curly
Repairing Curly Hair Mask
Bestseller
Be Perfect Curly
Nourishing Curl Mousse
Bestseller
Be Beauty
My Eye Bomb – 3-in-1 Eye Contour
Bestseller
Be Beauty
Amazing Mask – Anti-Aging Gel Mask
The Essere philosophy
Not products.Methods & remedies.
We were born in a lab in Tuscany, with a simple idea: the essential INCI. High-concentration actives, natural origin verified to ISO 16128, a short supply chain. We strip out the superfluous and keep only what really works — at a price that stays fair.
Our methods
Curly
Be PerfectCurly
Curly Girl Method · 4 steps
Curls aren't tamed, they're encouraged. Four steps, no silicones or sulfates: definition, softness and frizz that disappears, wash after wash.
Straight
Be PerfectSmooth
Straight Girl Method · 4 steps
Straight hair that stays straight tomorrow too. Wheat and baobab proteins, heat protection up to 232°C: sleek, glossy hair that never feels weighed down.
Our remedies
Hair loss
Be PerfectRegrowth
Hair-loss remedy · 4 steps · 8‑week cycle
More hair in your brush than usual? An 8-week cycle that wakes up the microcirculation, strengthens the bulb and brings density back to the roots. With precise timing.
Damaged
Be PerfectRepair
Repair routine · 5 steps
Hair broken and dry from flat irons or bleaching? Five steps rebuild the fiber from within with amino acids and rice proteins: strength and elasticity from the first cycle.
What they say
You're the proof
Real voices, collected and verified on every product.
4,91/5
from 123 verified reviews
★★★★★
I'm using the curly line and the curl refresher in particular is incredible: a few sprays, a little scrunching and a quick blow-dry bring my curls back like I just washed them.
Tanya
Verified customer · April 2025
Anti-Frizz Curl Refresher ★★★★★
I have dry skin but I can't stand greasy creams. This body lotion left my skin incredibly soft and it absorbs quickly. Delicate, fresh scent.
Beatrice
Verified customer · November 2025
Regenerating Body Lotion ★★★★★
The best anti-aging mask out there. Skin instantly plumped, and it stays elastic if you use it consistently.
Francesca
Verified customer · November 2024
Amazing Mask ★★★★★
The skin around my eyes is very dry, with a few fine lines. From the very first application it felt much more hydrated, soft and supple.
Beatrice
Verified customer · September 2025
My Eye Bomb – Eye Contour Cream ★★★★★
It really is a cloud! Cleanses deeply and leaves skin soft, without ever feeling tight.
Beatrice
Verified customer · September 2025
My Cloud – Cleansing Mousse ★★★★★
Wow, such a lovely scent! My hair stays fragrant for days. And my type 2 wavy hair looks amazing — never had it this defined without weighing it down!
Federica
Verified customer · May 2025
Curl Defining Cream ★★★★★
I was really happy with the restructuring conditioner: my hair is very damaged and after using it, it's much fuller and less rough. Highly recommended.
Pamela
Verified customer · December 2024
Niacinamide Repairing Conditioner ★★★★★
Great shampoo: it deep-cleans the scalp, hair stays shiny and the scent is delicious.
Maria
Verified customer · June 2026
Detox Curly Shampoo ★★★★★
I've been using this shampoo with the repairing conditioner for a long time: my hair has come back to life. It strengthens, my curls look wonderful, and I lose far less.
Antonietta
Verified customer · July 2026
Phyto-Keratin Hydrating Shampoo The catalog
See the full catalogAll our lines
Five worlds, one method. Find the right formula for you — from hair care to sun protection.
Essere beauty journal
All articlesUnderstand before you choose
Hair, skin and sun: what really happens and what to do, explained plainly.
Anna, beauty expertFree consultation
Not sure where to start?
I'm Anna, Essere's beauty expert. Tell me about your hair, or what isn't working for your skin: I'll build the right routine for you, one step at a time.
- I reply myself, in person
- Usually the same day
- Free, no strings attached