Frequently asked questions

Yes. The Be Perfect Curly line is made for curls: 8 products built on the Curly Girl Method in 4 steps (cleanse, nourish, define, protect), to use according to your curl type. Silicone-free, sulfate-free and alcohol-free formulas, with rice oil and extract from organic farming and a blend of polysaccharides from flax and chia seeds for definition.

Essere doesn't sell single products, it sells a method. Each line is a routine of numbered steps, developed with cosmetic chemists and herbalists: Curly for curls, Smooth for straight hair (4 steps), Repair for damaged hair (5 steps), Regrowth for hair loss (4 steps). You know what to use, when and why, instead of going by trial and error.

Yes. Be Perfect Smooth is the method for straight hair (4 steps, 6 products); Be Perfect Repair is the routine for damaged hair (5 steps); Be Perfect Regrowth is the remedy for physiological hair loss, a 4-step, 8-week cycle. You’ll find everything in the Hair section.

Yes. The Be Perfect Curly line has 8 products designed for different curl types, from waves to tight curls: choose the ones that suit your texture, without using all of them every time. If you're not sure, Anna will help you put your routine together.

Yes. Our hair formulas are silicone-free, sulfate-free and alcohol-free, so they are gentle on colored or treated hair too. For very damaged hair there’s the Be Perfect Repair routine, in 5 steps.

You can start from the method that fits you (Curly, Smooth, Repair, Regrowth) or ask Anna, our beauty expert: she’ll recommend a routine tailored to you on WhatsApp or by DM. It’s free.

Yes, a whole line: Be Beauty. Cleansers, toners, serums, creams, masks and exfoliants, plus dedicated eye care. You’ll find them in the Face section. As with our hair care, the formulas are vegan and the percentage of natural origin ingredients is calculated with the ISO 16128 standard, product by product.

With three steps, always in this order: cleanse, tone, moisturize. To cleanse there’s My Cloud, a gentle mousse, and All Clean, a balm that also melts away makeup. Then Rose Infusion or Pure Skin, and finally your cream. Serums and masks come later, once you know what you want to change.

No, they’re two different things. Defence Me is an anti-aging face cream with SPF 30, made for everyday wear, and it works as a makeup base too. For real sun there’s Be Sunny: the 100 ml SPF 50 Face Sun Fluid covers face, neck and décolleté, is water resistant and should be reapplied during the day. You’ll find it in Sun care.

It depends on what your skin does during the day. If it feels tight and stays dry, Hydra H2O: hyaluronic acid, coconut water and lotus, 97.7% natural origin ingredients. If it gets shiny on the T-zone, Perfect Balance, formulated for combination skin with niacinamide, probiotics, salicylic acid and marine actives. If you’re looking for anti-aging with daily protection, Defence Me.

They’re two 30 ml serums with different goals. Radiance Elixir works on radiance, with vitamin C, peptides, acetylated hyaluronic acid, ginseng and niacinamide. Skin Perfect works on an even complexion, with niacinamide, peptides, hyaluronic acid and chamomile: 97.2% natural origin ingredients. Radiance Elixir if your skin looks dull, Skin Perfect if your tone is uneven.

Rose Infusion is a 150 ml rose water spray: three rose varieties (Damascena, Centifolia, Gallica) and medium molecular weight hyaluronic acid, 99.2% natural origin ingredients. Use it after cleansing, before serum and cream, or during the day whenever your skin feels tight.

For the face, the equivalent is our kits: they bring together products that work on the same thing, already in the right order. There’s Double Cleansing, Pure Balance for combination skin, Anti‑Age Lifting, Eyes Recovery, Brightening Action and Dark Spots & Uneven Tone, starting from 36,40 €. It’s the quickest way to begin without choosing product by product.

Yes, three dedicated products: My Eye Bomb, a 3-in-1 eye cream with caffeine, peptides, azulene, cornflower, eyebright, butcher’s broom and cucumber; Deja Blue, the de-puffing eye mask; Blue Eyes, the soothing bi-phase eye makeup remover. They’re in the Be Beauty Eyes section, and there’s also the Eyes Recovery Kit if you prefer the complete set.

Yes. All our formulas are vegan and not tested on animals, with high percentages of natural origin ingredients and actives from organic farming (in the INCI, the botanical name is marked with an asterisk *). The natural origin percentage is calculated according to the ISO 16128 standard and shown on every product page. Our hair lines are silicone-free, sulfate-free and alcohol-free.

For us, "bio" is a philosophy, not a label: we show it with facts. Natural origin verified according to the ISO 16128 standard, ingredients from organic farming, vegan and dermatologically tested formulas, and heavy metals checked in every batch.

ISO 16128 is the international standard for calculating the percentage of natural origin ingredients in a cosmetic. It’s the method we use to state the natural origin content on every product page, in a way that can be verified rather than a vague claim.

Yes. Our products are dermatologically tested, and every batch we release is analyzed to rule out nickel, cobalt and chromium. Useful if your skin is reactive or you have contact allergies.

No. All our products are cruelty-free and vegan: no animal testing and no animal-derived ingredients.

In Italy, shipping is free on orders over 29,50 €, on the total after discounts; below that it costs 6 €. For other countries the cost varies and you'll see it when you enter your address, before paying. Orders usually leave within 2 working days of payment, by tracked courier.

To 35 countries: Italy, almost all of the European Union and 14 more, including Switzerland, the United Kingdom, the United States, Canada, Japan and Australia. For now we don’t ship to Denmark, Finland, Ireland, Greece, Cyprus or Malta.

Yes. When your parcel ships, you’ll get an email with a link to follow it all the way to delivery.

Yes. You have 14 days to exercise your right of withdrawal, on products that are intact and in their original packaging. For up-to-date conditions and costs, see our Shipping & Returns page.

Yes. Sign up for our newsletter and get 10% off your first order.

Yes. Essere was born in Tuscany, where it formulates and produces in its own labs, with selected, accredited Italian and European suppliers. Cosmetics made in Italy.

You can message Anna on WhatsApp, email beautyexpert@essere.bio or send a DM on social media. You’ll find all our contact details on the Contact page.

Yes. Anna, Essere’s beauty expert, helps you build the right routine for your hair or skin, for free, on WhatsApp or by DM.

Yes. The Essere gift card comes in 30 €, 50 €, 75 € and 100 €: an easy way to give someone a routine made for them.