If chemistry studies matter and its transformation, green chemistry, defined by IUPAC as “the invention, design and use of chemicals and processes to reduce or eliminate the use and production of hazardous substances” is born to promote and develop the research and industrial application of raw materials of plant origin. A way of thinking and acting green that Essere has at the base of its action and on which all the company’s development is based.
For several years, in fact, the growing attention to the protection of the environment and the health of those who live it and the predictions of the progressive depletion of hydrocarbon resources have led the most virtuous companies to abandon fossil fuels for the production of their assets and instead look at production systems and commercialize biodegradable, non-polluting and renewable products.
To better understand the scope of green chemistry it is useful to ask a question: is a sodium particle identical to another sodium particle? For a traditional chemist, two molecules of the same element are equal, for a green chemist no. Where does that molecule come from? How much energy has been consumed to produce it? How can I produce the same molecule using renewable resources of the territory, renewable energy, agricultural waste, and how much more do you get and can go back to the environment? These are the questions that the chemists asked themselves to be when they chose to “marry” the path of green chemistry for the development and marketing of natural cosmetic products for the health and beauty of body and hair.
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