{"product_id":"shampoo-idratante-fito-cheratina-utm_source-packaging-utm_medium-qrcode-utm_campaign-shampoo-idratante","title":"Phyto-Keratin Hydrating Shampoo","description":"\u003cp data-start=\"542\" data-end=\"834\"\u003eThe \u003cstrong data-start=\"545\" data-end=\"581\"\u003ePhyto-Keratin Hydrating Shampoo\u003c\/strong\u003e is designed for hair that needs deep hydration and strengthening. Its formula, with \u003cstrong data-start=\"688\" data-end=\"733\"\u003e96.2% natural origin ingredients\u003c\/strong\u003e, combines phyto-keratin and selected botanical extracts to nourish and protect the hair fiber.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"874\"\u003e\u003cstrong data-start=\"836\" data-end=\"874\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"878\" data-end=\"974\"\u003e\n\u003cstrong data-start=\"878\" data-end=\"896\"\u003ePhyto-keratin\u003c\/strong\u003e – rebuilds the hair structure, improving elasticity and strength.\u003c\/li\u003e\n\u003cli data-start=\"977\" data-end=\"1056\"\u003e\n\u003cstrong data-start=\"977\" data-end=\"1011\"\u003eAlmond extract from organic farming\u003c\/strong\u003e – emollient and nourishing, it leaves hair soft.\u003c\/li\u003e\n\u003cli data-start=\"1059\" data-end=\"1154\"\u003e\n\u003cstrong data-start=\"1059\" data-end=\"1090\"\u003eOlive extract from organic farming\u003c\/strong\u003e – antioxidant and protective, it keeps hair healthy.\u003c\/li\u003e\n\u003cli data-start=\"1157\" data-end=\"1244\"\u003e\n\u003cstrong data-start=\"1157\" data-end=\"1188\"\u003eMallow extract from organic farming\u003c\/strong\u003e – soothing and hydrating, ideal for sensitive hair.\u003c\/li\u003e\n\u003cli data-start=\"1247\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1247\" data-end=\"1281\"\u003eCucumber extract from organic farming\u003c\/strong\u003e – refreshing and toning, it leaves hair feeling light.\u003c\/li\u003e\n\u003cli data-start=\"1336\" data-end=\"1424\"\u003e\n\u003cstrong data-start=\"1336\" data-end=\"1361\"\u003eGentle surfactants\u003c\/strong\u003e – cleanse without stripping, preserving hair’s natural balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1426\" data-end=\"1647\"\u003eThe lather is soft and skin-friendly, and the exotic, long-lasting fragrance makes every wash a pleasure. With regular use, this shampoo helps give you softer, shinier, visibly healthier hair.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1649\" data-end=\"1664\"\u003eHow to use:\u003c\/strong\u003e apply an adequate amount to wet hair and massage gently from roots to ends into a soft lather, then rinse thoroughly. For best results, follow with your usual conditioner or treatment.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916253356381,"sku":"E040A","price":12.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-shampoo-idratante-fito-cheratina-500ml-fronte.jpg?v=1784760822","url":"https:\/\/essere.bio\/en\/products\/phyto-keratin-hydrating-shampoo","provider":"Essere Bio","version":"1.0","type":"link"}