{"title":"Be Perfect Smooth","description":"\u003cp class=\"p1\"\u003eBe Perfect Smooth is the science-based method for straight hair. Gentle shampoos, nourishing conditioners, smoothing creams and heat protectants work together to cleanse, nourish and protect every strand. The routine was developed with cosmetic chemists and experts for straight hair that stays smooth, sleek and shiny for longer, free from frizz and split ends.\u003c\/p\u003e","products":[{"product_id":"shampoo-lisci-rivitalizzante-250-ml-straight-girl-method","title":"Revitalizing Straight Hair Shampoo","description":"\u003cp data-end=\"867\" data-start=\"508\"\u003eThe \u003cstrong data-end=\"543\" data-start=\"511\"\u003eRevitalizing Straight Hair Shampoo\u003c\/strong\u003e was developed for the needs of straight hair, which is often prone to excess sebum and in need of hydration. Its formula, free of sulfates, alcohol and silicones, is enriched with a blend of botanical actives that purify without stripping, keeping the scalp’s natural balance.\u003c\/p\u003e\n\u003cp data-end=\"907\" data-start=\"869\"\u003e\u003cstrong data-end=\"907\" data-start=\"869\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1029\" data-start=\"911\"\u003e\n\u003cstrong data-end=\"944\" data-start=\"911\"\u003eSelected botanical extracts\u003c\/strong\u003e: gently purify the scalp, removing impurities and excess sebum.\u003c\/li\u003e\n\u003cli data-end=\"1125\" data-start=\"1032\"\u003e\n\u003cstrong data-end=\"1058\" data-start=\"1032\"\u003eTargeted actives\u003c\/strong\u003e: hydrate the hair fiber, improving softness and shine.\u003c\/li\u003e\n\u003cli data-end=\"1258\" data-start=\"1128\"\u003e\n\u003cstrong data-end=\"1174\" data-start=\"1128\"\u003eSulfate-, alcohol- and silicone-free formula\u003c\/strong\u003e: respects the natural structure of the hair, preventing dryness and damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1521\" data-start=\"1260\"\u003e\u003cstrong data-end=\"1275\" data-start=\"1260\"\u003eHow to use:\u003c\/strong\u003e apply to wet hair and massage gently into a soft lather. Rinse thoroughly and, if needed, repeat. Continue with the next step of the Straight Girl Method routine.\u003c\/p\u003e\n\u003cp data-end=\"1702\" data-start=\"1523\"\u003eWith the \u003cstrong data-end=\"1562\" data-start=\"1530\"\u003eRevitalizing Straight Hair Shampoo\u003c\/strong\u003e, your hair will be \u003cstrong data-end=\"1663\" data-start=\"1587\"\u003eclean, soft and ready to get the most from the next treatments\u003c\/strong\u003e, for straight hair that stays healthy and sleek.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":57753646399837,"sku":"E056A","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-shampoo-lisci-rivitalizzante-250ml-fronte.jpg?v=1784750698"},{"product_id":"balsamo-lisci-nutriente-250-ml-straight-girl-method","title":"Nourishing Straight Hair Conditioner","description":"\u003cp data-start=\"649\" data-end=\"976\"\u003eThe \u003cstrong data-start=\"652\" data-end=\"679\"\u003eNourishing Straight Hair Conditioner\u003c\/strong\u003e was developed for the specific needs of straight hair, which is often fragile and prone to frizz. Its advanced alcohol-free, sulfate-free, silicone-free formula is enriched with a blend of botanical actives that detangle without stripping, hydrate and strengthen the hair fiber.\u003c\/p\u003e\n\u003cp data-start=\"978\" data-end=\"1016\"\u003e\u003cstrong data-start=\"978\" data-end=\"1016\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1020\" data-end=\"1139\"\u003e\n\u003cstrong data-start=\"1020\" data-end=\"1070\"\u003eHydrolyzed wheat, quinoa and baobab proteins\u003c\/strong\u003e: strengthen the hair fiber, improving elasticity and resilience.\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1226\"\u003e\n\u003cstrong data-start=\"1142\" data-end=\"1168\"\u003eSweet almond oil\u003c\/strong\u003e: nourishes and softens hair, preventing dryness.\u003c\/li\u003e\n\u003cli data-start=\"1229\" data-end=\"1317\"\u003e\n\u003cstrong data-start=\"1229\" data-end=\"1246\"\u003eArgan oil\u003c\/strong\u003e: rich in vitamin E, adds shine and protects from environmental damage.\u003c\/li\u003e\n\u003cli data-start=\"1320\" data-end=\"1447\"\u003e\n\u003cstrong data-start=\"1320\" data-end=\"1370\"\u003eNettle, white willow and licorice extracts\u003c\/strong\u003e: purify and stimulate the scalp, supporting healthy hair.\u003c\/li\u003e\n\u003cli data-start=\"1450\" data-end=\"1520\"\u003e\n\u003cstrong data-start=\"1450\" data-end=\"1461\"\u003eBiotin\u003c\/strong\u003e: strengthens the hair structure, preventing breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1522\" data-end=\"1767\"\u003e\u003cstrong data-start=\"1522\" data-end=\"1537\"\u003eHow to use:\u003c\/strong\u003e apply the conditioner to damp, clean hair, spreading it evenly over lengths and ends. Leave on for a few minutes, then rinse thoroughly. Continue with the next step of your routine.\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"1932\"\u003eWith the \u003cstrong data-start=\"1776\" data-end=\"1803\"\u003eNourishing Straight Hair Conditioner\u003c\/strong\u003e, your hair will be \u003cstrong data-start=\"1828\" data-end=\"1863\"\u003esoft, shiny and smooth\u003c\/strong\u003e, ready for the benefits of the next steps in your routine.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":57753650463069,"sku":"E057A","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-balsamo-lisci-nutriente-250ml-fronte.jpg?v=1784750719"},{"product_id":"maschera-lisci-fortificante-250-ml-straight-girl-method","title":"Strengthening Straight Hair Mask","description":"\u003cp data-start=\"573\" data-end=\"883\"\u003eThe \u003cstrong data-start=\"576\" data-end=\"607\"\u003eStrengthening Straight Hair Mask\u003c\/strong\u003e is an intensive treatment to use once or twice a week. It deeply repairs, strengthens the lengths and visibly reduces frizz. It adds elasticity, shine and lightness, and helps your hair stand up better to styling and external factors.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"923\"\u003e\u003cstrong data-start=\"885\" data-end=\"923\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"927\" data-end=\"1063\"\u003e\n\u003cstrong data-start=\"927\" data-end=\"973\"\u003eHydrating, repairing actives\u003c\/strong\u003e: work deep in the hair fiber, improving its structure and resilience.\u003c\/li\u003e\n\u003cli data-start=\"1066\" data-end=\"1160\"\u003e\n\u003cstrong data-start=\"1066\" data-end=\"1099\"\u003eSelected botanical extracts\u003c\/strong\u003e: nourish and strengthen hair, keeping it healthy and full of life.\u003c\/li\u003e\n\u003cli data-start=\"1163\" data-end=\"1293\"\u003e\n\u003cstrong data-start=\"1163\" data-end=\"1209\"\u003eSulfate-free, alcohol-free, silicone-free formula\u003c\/strong\u003e: respects the natural structure of your hair, preventing dryness and damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1295\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eHow to use:\u003c\/strong\u003e apply the mask to damp hair, spreading it evenly over lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly. For an intensive treatment, leave on for 15–20 minutes.\u003c\/p\u003e\n\u003cp data-start=\"1538\" data-end=\"1673\"\u003eWith the \u003cstrong data-start=\"1545\" data-end=\"1576\"\u003eStrengthening Straight Hair Mask\u003c\/strong\u003e, your hair will be \u003cstrong data-start=\"1601\" data-end=\"1636\"\u003esoft, shiny and manageable\u003c\/strong\u003e, with a natural, long-lasting result.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":57753653182813,"sku":"E058A","price":15.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-maschera-lisci-fortificante-250ml-coperchio.jpg?v=1784750804"},{"product_id":"crema-lisci-setificante-150-ml-straight-girl-method","title":"Straight Hair Silk-Smoothing Cream","description":"\u003cp data-end=\"780\" data-start=\"483\"\u003e\u003cstrong data-end=\"513\" data-start=\"486\"\u003eStraight Hair Silk-Smoothing Cream\u003c\/strong\u003e is a leave-in treatment for straight hair, made with \u003cstrong data-end=\"630\" data-start=\"585\"\u003e96.5% natural origin ingredients\u003c\/strong\u003e. Alcohol-free, sulfate-free and silicone-free, it hydrates, adds shine and protects against the elements, keeping hair healthy and smooth.\u003c\/p\u003e\n\u003cp data-end=\"820\" data-start=\"782\"\u003e\u003cstrong data-end=\"820\" data-start=\"782\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1002\" data-start=\"824\"\u003e\n\u003cstrong data-end=\"874\" data-start=\"824\"\u003eHydrolyzed wheat, quinoa and baobab proteins\u003c\/strong\u003e: strengthen the hair fiber from within, improve elasticity and resilience, and bring out your hair’s natural shine.\u003c\/li\u003e\n\u003cli data-end=\"1123\" data-start=\"1005\"\u003e\n\u003cstrong data-end=\"1038\" data-start=\"1005\"\u003eSelected botanical extracts\u003c\/strong\u003e: gently purify the scalp, removing impurities and excess sebum.\u003c\/li\u003e\n\u003cli data-end=\"1219\" data-start=\"1126\"\u003e\n\u003cstrong data-end=\"1152\" data-start=\"1126\"\u003eTargeted actives\u003c\/strong\u003e: hydrate the hair fiber for more softness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1513\" data-start=\"1221\"\u003e\u003cstrong data-end=\"1236\" data-start=\"1221\"\u003eHow to use:\u003c\/strong\u003e apply the right amount to damp hair, spreading it evenly through lengths and ends. Blow-dry or flat-iron as usual. For an extra-smoothing effect, apply the cream before washing your hair and leave it on for at least half an hour.\u003c\/p\u003e\n\u003cp data-end=\"1647\" data-start=\"1515\"\u003eWith \u003cstrong data-end=\"1549\" data-start=\"1522\"\u003eStraight Hair Silk-Smoothing Cream\u003c\/strong\u003e, your hair is \u003cstrong data-end=\"1610\" data-start=\"1574\"\u003eprotected, shiny and smooth\u003c\/strong\u003e, with a natural, long-lasting finish.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":57753656656221,"sku":"E059A","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-crema-lisci-setificante-150ml-fronte.jpg?v=1784750759"},{"product_id":"termoprotettore-lisci-lucidante-150-ml-straight-girl-method","title":"Straight Hair Shine Heat Protectant","description":"\u003cp data-end=\"831\" data-start=\"549\"\u003eThe \u003cstrong data-end=\"587\" data-start=\"552\"\u003eStraight Hair Shine Heat Protectant\u003c\/strong\u003e is a gel treatment made for straight hair, formulated with \u003cstrong data-end=\"700\" data-start=\"657\"\u003e98% natural origin ingredients\u003c\/strong\u003e. Alcohol-free, sulfate-free and silicone-free, it protects from heat, hydrates and adds shine, keeping your hair healthy and under control.\u003c\/p\u003e\n\u003cp data-end=\"871\" data-start=\"833\"\u003e\u003cstrong data-end=\"871\" data-start=\"833\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"993\" data-start=\"875\"\u003e\n\u003cstrong data-end=\"908\" data-start=\"875\"\u003eSelected botanical extracts\u003c\/strong\u003e: gently purify the scalp, removing impurities and excess sebum.\u003c\/li\u003e\n\u003cli data-end=\"1089\" data-start=\"996\"\u003e\n\u003cstrong data-end=\"1022\" data-start=\"996\"\u003eTargeted actives\u003c\/strong\u003e: hydrate the hair fiber, improving softness and shine.\u003c\/li\u003e\n\u003cli data-end=\"1222\" data-start=\"1092\"\u003e\n\u003cstrong data-end=\"1138\" data-start=\"1092\"\u003eSulfate-free, alcohol-free and silicone-free formula\u003c\/strong\u003e: respects the hair’s natural structure, preventing dryness and damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1484\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1239\" data-start=\"1224\"\u003eHow to use:\u003c\/strong\u003e apply a suitable amount to damp hair, distributing evenly over lengths and ends. Dry with a blow-dryer or flat iron. The product protects hair from heat up to 232 °C, preventing damage and breakage.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1486\"\u003eWith the \u003cstrong data-end=\"1528\" data-start=\"1493\"\u003eStraight Hair Shine Heat Protectant\u003c\/strong\u003e, your hair is \u003cstrong data-end=\"1589\" data-start=\"1553\"\u003eprotected, shiny and under control\u003c\/strong\u003e, with a natural, long-lasting effect.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":57753660162397,"sku":"E060A","price":14.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-termoprotettore-lisci-lucidante-150ml-fronte.jpg?v=1784750739"},{"product_id":"spray-ravviva-lisci-illuminante-50-ml-straight-girl-method","title":"Straight Hair Brightening Refresh Spray","description":"\u003cp data-start=\"524\" data-end=\"926\"\u003eThe \u003cstrong data-start=\"527\" data-end=\"562\"\u003eStraight Hair Brightening Refresh Spray\u003c\/strong\u003e is a spray treatment made for straight hair, formulated with \u003cstrong data-start=\"632\" data-end=\"677\"\u003e82.5% natural origin ingredients\u003c\/strong\u003e. Alcohol-free, sulfate-free and silicone-free, it gives deep hydration, control and protection against humidity and pollution. The formula is enriched with a complex of selected plant actives, dosed to work deep inside straight hair.\u003c\/p\u003e\n\u003cp data-start=\"928\" data-end=\"966\"\u003e\u003cstrong data-start=\"928\" data-end=\"966\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"970\" data-end=\"1147\"\u003e\n\u003cstrong data-start=\"970\" data-end=\"1020\"\u003eHydrolyzed wheat, quinoa and baobab proteins\u003c\/strong\u003e: strengthen the hair fiber from within, improve elasticity and resistance, and bring out your hair’s natural shine.\u003c\/li\u003e\n\u003cli data-start=\"1150\" data-end=\"1268\"\u003e\n\u003cstrong data-start=\"1150\" data-end=\"1183\"\u003eSelected botanical extracts\u003c\/strong\u003e: gently purify the scalp, removing impurities and excess sebum.\u003c\/li\u003e\n\u003cli data-start=\"1271\" data-end=\"1364\"\u003e\n\u003cstrong data-start=\"1271\" data-end=\"1297\"\u003eTargeted actives\u003c\/strong\u003e: hydrate the hair fiber, improving softness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-start=\"1366\" data-end=\"1381\"\u003eHow to use:\u003c\/strong\u003e spray onto damp hair, distributing evenly over lengths and ends. Dry with a diffuser, air-dry or plop. You can also use it between washes to refresh straight hair and fight frizz.\u003c\/p\u003e\n\u003cp data-start=\"1647\" data-end=\"1783\"\u003eWith the \u003cstrong data-start=\"1654\" data-end=\"1689\"\u003eStraight Hair Brightening Refresh Spray\u003c\/strong\u003e, your hair is \u003cstrong data-start=\"1714\" data-end=\"1746\"\u003esoft, shiny and defined\u003c\/strong\u003e, with a natural, long-lasting effect.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":57754620494173,"sku":"E061A","price":15.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-spray-ravviva-lisci-illuminante-50ml-fronte-astuccio.jpg?v=1784750779"},{"product_id":"kit-lisci-routine-completa","title":"Complete Straight Hair Routine Kit","description":"\u003cp\u003eThe complete Be Perfect Smooth routine for sleek, manageable, shiny straight hair. The kit contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRevitalizing Straight Hair Shampoo 250 ml\u003c\/li\u003e\n\u003cli\u003eNourishing Straight Hair Conditioner 250 ml\u003c\/li\u003e\n\u003cli\u003eStrengthening Straight Hair Mask 250 ml\u003c\/li\u003e\n\u003cli\u003eStraight Hair Shine Heat Protectant 150 ml\u003c\/li\u003e\n\u003cli\u003eStraight Hair Silk-Smoothing Cream 150 ml\u003c\/li\u003e\n\u003cli\u003eStraight Hair Brightening Refresh Spray 50 ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":65545247916381,"sku":null,"price":87.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/kit-lisci-routine-completa-essere-bio.jpg?v=1786518547"},{"product_id":"kit-lisci-styling","title":"Straight Hair Styling Kit","description":"\u003cp\u003eThe Be Perfect Smooth styling set to protect from heat, shape and tame frizz. The kit contains:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStraight Hair Shine Heat Protectant 150 ml\u003c\/li\u003e\n\u003cli\u003eStraight Hair Silk-Smoothing Cream 150 ml\u003c\/li\u003e\n\u003cli\u003eStraight Hair Brightening Refresh Spray 50 ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":65545258729821,"sku":null,"price":45.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/kit-lisci-styling-essere-bio.jpg?v=1786518549"}],"url":"https:\/\/essere.bio\/en\/collections\/straight-hair.oembed","provider":"Essere Bio","version":"1.0","type":"link"}