{"title":"BE HAIR","description":"","products":[{"product_id":"maschera-capelli-acido-ialuronico-200ml-be-hair-mazing","title":"Hyaluronic Acid Hair Mask","description":"\u003cp data-end=\"893\" data-start=\"512\"\u003eThe \u003cstrong data-end=\"552\" data-start=\"515\"\u003eHyaluronic Acid Hair Mask\u003c\/strong\u003e is an extra-repairing treatment for damaged, chemically treated, dry or dull hair. Its gentle, rich formula, made with \u003cstrong data-end=\"728\" data-start=\"685\"\u003e97% natural origin ingredients\u003c\/strong\u003e, pairs selected botanical actives with \u003cstrong data-end=\"798\" data-start=\"778\"\u003ehyaluronic acid\u003c\/strong\u003e to restore elasticity, hydration and shine while fully respecting the hair fiber.\u003c\/p\u003e\n\u003cp data-end=\"933\" data-start=\"895\"\u003e\u003cstrong data-end=\"933\" data-start=\"895\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1077\" data-start=\"937\"\u003e\n\u003cstrong data-end=\"978\" data-start=\"937\"\u003eHyaluronic acid (Sodium Hyaluronate)\u003c\/strong\u003e – improves hair fullness, boosts hydration and restores elasticity and softness.\u003c\/li\u003e\n\u003cli data-end=\"1191\" data-start=\"1080\"\u003e\n\u003cstrong data-end=\"1125\" data-start=\"1080\"\u003eVanilla extract (Vanilla planifolia)\u003c\/strong\u003e – emollient, antioxidant and nourishing, with a warm scent.\u003c\/li\u003e\n\u003cli data-end=\"1302\" data-start=\"1194\"\u003e\n\u003cstrong data-end=\"1224\" data-start=\"1194\"\u003eAloe extract from organic farming\u003c\/strong\u003e – hydrating, soothing and protective, suitable even for the most sensitive hair.\u003c\/li\u003e\n\u003cli data-end=\"1412\" data-start=\"1305\"\u003e\n\u003cstrong data-end=\"1336\" data-start=\"1305\"\u003eOat extract from organic farming\u003c\/strong\u003e – remineralizing, soothing and emollient, improves hair health.\u003c\/li\u003e\n\u003cli data-end=\"1517\" data-start=\"1415\"\u003e\n\u003cstrong data-end=\"1445\" data-start=\"1415\"\u003eBarley extract from organic farming\u003c\/strong\u003e – nourishing and rich in vitamins, supports fiber regeneration.\u003c\/li\u003e\n\u003cli data-end=\"1605\" data-start=\"1520\"\u003e\n\u003cstrong data-end=\"1555\" data-start=\"1520\"\u003eApricot extract from organic farming\u003c\/strong\u003e – hydrating and revitalizing, adds softness.\u003c\/li\u003e\n\u003cli data-end=\"1716\" data-start=\"1608\"\u003e\n\u003cstrong data-end=\"1639\" data-start=\"1608\"\u003eCoconut extract from organic farming\u003c\/strong\u003e – emollient, adds shine and contributes to a silky texture.\u003c\/li\u003e\n\u003cli data-end=\"1807\" data-start=\"1719\"\u003e\n\u003cstrong data-end=\"1741\" data-start=\"1719\"\u003eVegetable glycerin\u003c\/strong\u003e – a natural humectant that supports hydration and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2105\" data-start=\"1809\"\u003eThe texture is rich but light and spreads easily through the lengths. The vanilla and coconut scent is warm and enveloping. With regular use, the mask helps reduce breakage, dryness and dullness, leaving hair \u003cstrong data-end=\"2104\" data-start=\"2067\"\u003esoft, glossy and restored\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"2386\" data-start=\"2107\"\u003e\u003cstrong data-end=\"2122\" data-start=\"2107\"\u003eHow to use:\u003c\/strong\u003e on freshly washed, wet hair, apply the mask to all lengths and comb it through with a medium-tooth comb. Leave on for 5-7 minutes; for a more intensive treatment, wrap your hair in a towel and leave on for about 15 minutes. Rinse thoroughly.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916017656157,"sku":"E037A","price":8.41,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-maschera-capelli-acido-ialuronico-200ml-fronte.jpg?v=1784760772"},{"product_id":"co-wash-zucchero-di-canna-4-in-1-500-ml-be-hair-mazing","title":"Cane Sugar Co-Wash 4-in-1","description":"\u003cp data-start=\"554\" data-end=\"878\"\u003e\u003cstrong data-start=\"557\" data-end=\"593\"\u003eCane Sugar Co-Wash 4-in-1\u003c\/strong\u003e is for anyone who wants a gentle but effective routine that combines \u003cstrong data-start=\"662\" data-end=\"694\"\u003ecleansing and conditioning\u003c\/strong\u003e in one step. Its formula, with \u003cstrong data-start=\"733\" data-end=\"778\"\u003e96.6% natural origin ingredients\u003c\/strong\u003e, supports stressed, color-treated or fragile hair, preserving hydration and hair structure.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"909\"\u003e\u003cstrong data-start=\"880\" data-end=\"907\"\u003eWhat makes it special:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"912\" data-end=\"1031\"\u003e\n\u003cstrong data-start=\"912\" data-end=\"946\"\u003eCane sugar and sucrose\u003c\/strong\u003e: natural hydrating agents that help hold water in the hair fiber.\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1144\"\u003e\n\u003cstrong data-start=\"1034\" data-end=\"1063\"\u003eSilica (natural granules)\u003c\/strong\u003e: gently exfoliates the scalp, removing impurities and residue without irritation.\u003c\/li\u003e\n\u003cli data-start=\"1147\" data-end=\"1275\"\u003e\n\u003cstrong data-start=\"1147\" data-end=\"1192\"\u003eHydrolyzed rice and wheat proteins\u003c\/strong\u003e: strengthen the hair fiber, improve combability and add elasticity.\u003c\/li\u003e\n\u003cli data-start=\"1278\" data-end=\"1419\"\u003e\n\u003cstrong data-start=\"1278\" data-end=\"1338\"\u003eMillet, almond, sunflower and lemon botanical extracts\u003c\/strong\u003e: bring nutrients, antioxidants and a soothing action to scalp and lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1421\" data-end=\"1596\"\u003eThis \u003cstrong data-start=\"1428\" data-end=\"1439\"\u003eco-wash\u003c\/strong\u003e is the perfect alternative to traditional shampoo: it cleanses gently, conditions and purifies in one step, and it works for \u003cstrong data-start=\"1572\" data-end=\"1593\"\u003efrequent washing\u003c\/strong\u003e too.\u003c\/p\u003e\n\u003cp data-start=\"1598\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1613\"\u003eHow to use:\u003c\/strong\u003e massage into scalp and lengths with circular movements, leave on for a few minutes, then rinse thoroughly. Made for fragile, dry or color-treated hair, or any hair that needs gentle but effective cleansing.\u003c\/p\u003e\n\u003cp data-start=\"1854\" data-end=\"2021\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith \u003cstrong data-start=\"1861\" data-end=\"1890\"\u003eCane Sugar Co-Wash\u003c\/strong\u003e, every wash leaves hair \u003cstrong data-start=\"1921\" data-end=\"1977\"\u003eclean, soft, shiny and perfectly balanced\u003c\/strong\u003e, naturally healthy and full of life.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916088140125,"sku":"E038A","price":15.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-co-wash-zucchero-di-canna-500ml-fronte.jpg?v=1784760747"},{"product_id":"shampoo-antiossidante-vitamina-c-500-ml-be-hair-mazing","title":"Vitamin C Antioxidant Shampoo","description":"\u003cp data-start=\"590\" data-end=\"955\"\u003eThe \u003cstrong data-start=\"593\" data-end=\"629\"\u003eVitamin C Antioxidant Shampoo\u003c\/strong\u003e is formulated to cleanse effectively yet gently, protecting the hair fiber from oxidation and environmental stress. With \u003cstrong data-start=\"791\" data-end=\"836\"\u003e96.1% natural origin ingredients\u003c\/strong\u003e, it combines antioxidant actives and targeted botanicals to strengthen, brighten and support healthy hair.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"995\"\u003e\u003cstrong data-start=\"957\" data-end=\"995\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"999\" data-end=\"1159\"\u003e\n\u003cstrong data-start=\"999\" data-end=\"1054\"\u003eSodium Ascorbyl Phosphate (stabilized Vitamin C)\u003c\/strong\u003e – an antioxidant with lightening and anti-aging properties that protects your hair from free radical damage.\u003c\/li\u003e\n\u003cli data-start=\"1162\" data-end=\"1257\"\u003e\n\u003cstrong data-start=\"1162\" data-end=\"1196\"\u003eBlueberry extract from organic farming\u003c\/strong\u003e – rich in antioxidants, helps strengthen and protect.\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1358\"\u003e\n\u003cstrong data-start=\"1260\" data-end=\"1292\"\u003eLemon extract from organic farming\u003c\/strong\u003e – astringent and purifying, helps remove impurities.\u003c\/li\u003e\n\u003cli data-start=\"1361\" data-end=\"1441\"\u003e\n\u003cstrong data-start=\"1361\" data-end=\"1395\"\u003eGreen tea extract from organic farming\u003c\/strong\u003e – toning, shine-enhancing and antioxidant.\u003c\/li\u003e\n\u003cli data-start=\"1444\" data-end=\"1563\"\u003e\n\u003cstrong data-start=\"1444\" data-end=\"1485\"\u003eGoji berry extract from organic farming\u003c\/strong\u003e – toning and nourishing, supports the health of the hair fiber.\u003c\/li\u003e\n\u003cli data-start=\"1566\" data-end=\"1674\"\u003e\n\u003cstrong data-start=\"1566\" data-end=\"1603\"\u003eGentle surfactants and glycerin\u003c\/strong\u003e – cleanse without stripping, keeping hair hydrated and soft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1676\" data-end=\"1871\"\u003eThe lather is soft and velvety, and the fragrance makes it a pleasure to use. With regular use, the shampoo helps you get shinier, protected, visibly healthier hair.\u003c\/p\u003e\n\u003cp data-start=\"1873\" data-end=\"2101\"\u003e\u003cstrong data-start=\"1873\" data-end=\"1888\"\u003eHow to use:\u003c\/strong\u003e apply enough to wet hair and massage gently from scalp to ends into a soft lather, then rinse well. Follow with your usual conditioner or treatment.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916246442333,"sku":"E042A","price":12.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-shampoo-antiossidante-vitamina-c-500ml-fronte.jpg?v=1784760796"},{"product_id":"shampoo-rigenerante-aminoacidi-500ml-be-hair-mazing","title":"Amino Acid Regenerating Shampoo","description":"\u003cp data-end=\"914\" data-start=\"529\"\u003eThe \u003cstrong data-end=\"566\" data-start=\"532\"\u003eAmino Acid Regenerating Shampoo\u003c\/strong\u003e is formulated to deeply regenerate stressed, damaged or brittle hair. Its advanced formula, with \u003cstrong data-end=\"727\" data-start=\"682\"\u003e96.1% natural origin ingredients\u003c\/strong\u003e, pairs plant amino acids with the toning, stimulating action of selected botanical extracts. The result: hair that looks visibly stronger, nourished and shiny.\u003c\/p\u003e\n\u003cp data-end=\"954\" data-start=\"916\"\u003e\u003cstrong data-end=\"954\" data-start=\"916\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1154\" data-start=\"958\"\u003e\n\u003cstrong data-end=\"1028\" data-start=\"958\"\u003ePlant amino acids (soy, wheat, serine, threonine, arginine, etc.)\u003c\/strong\u003e – a natural alternative to keratin: they make hair easier to comb, reduce static and fight frizz.\u003c\/li\u003e\n\u003cli data-end=\"1246\" data-start=\"1157\"\u003e\n\u003cstrong data-end=\"1193\" data-start=\"1157\"\u003eIvy extract (Hedera helix)\u003c\/strong\u003e – astringent and stimulating for the scalp.\u003c\/li\u003e\n\u003cli data-end=\"1342\" data-start=\"1249\"\u003e\n\u003cstrong data-end=\"1287\" data-start=\"1249\"\u003eNettle extract (Urtica dioica)\u003c\/strong\u003e – boosts microcirculation and strengthens the roots.\u003c\/li\u003e\n\u003cli data-end=\"1430\" data-start=\"1345\"\u003e\n\u003cstrong data-end=\"1383\" data-start=\"1345\"\u003eCoffee extract (Coffea arabica)\u003c\/strong\u003e – toning, energizing and antioxidant.\u003c\/li\u003e\n\u003cli data-end=\"1527\" data-start=\"1433\"\u003e\n\u003cstrong data-end=\"1475\" data-start=\"1433\"\u003eGuarana extract (Paullinia cupana)\u003c\/strong\u003e – a stimulating action that gives your hair back its vigor.\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1530\"\u003e\n\u003cstrong data-end=\"1576\" data-start=\"1530\"\u003eVegetable glycerin and gentle surfactants\u003c\/strong\u003e – keep hair hydrated and cleanse without drying it out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1868\" data-start=\"1632\"\u003eThe lather is soft and skin-compatible, and the fragrance makes every wash fresh and lively. With regular use, the shampoo helps keep your hair stronger, nourished and healthy, and preserves its shine.\u003c\/p\u003e\n\u003cp data-end=\"2096\" data-start=\"1870\"\u003e\u003cstrong data-end=\"1885\" data-start=\"1870\"\u003eHow to use:\u003c\/strong\u003e apply a suitable amount to wet hair and massage gently from roots to ends until you get a soft lather. Rinse thoroughly and continue with your usual hair care routine.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916250472797,"sku":"E041A","price":12.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-shampoo-rigenerante-aminoacidi-500ml-fronte.jpg?v=1784760848"},{"product_id":"shampoo-idratante-fito-cheratina-utm_source-packaging-utm_medium-qrcode-utm_campaign-shampoo-idratante","title":"Phyto-Keratin Hydrating Shampoo","description":"\u003cp data-start=\"542\" data-end=\"834\"\u003eThe \u003cstrong data-start=\"545\" data-end=\"581\"\u003ePhyto-Keratin Hydrating Shampoo\u003c\/strong\u003e is designed for hair that needs deep hydration and strengthening. Its formula, with \u003cstrong data-start=\"688\" data-end=\"733\"\u003e96.2% natural origin ingredients\u003c\/strong\u003e, combines phyto-keratin and selected botanical extracts to nourish and protect the hair fiber.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"874\"\u003e\u003cstrong data-start=\"836\" data-end=\"874\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"878\" data-end=\"974\"\u003e\n\u003cstrong data-start=\"878\" data-end=\"896\"\u003ePhyto-keratin\u003c\/strong\u003e – rebuilds the hair structure, improving elasticity and strength.\u003c\/li\u003e\n\u003cli data-start=\"977\" data-end=\"1056\"\u003e\n\u003cstrong data-start=\"977\" data-end=\"1011\"\u003eAlmond extract from organic farming\u003c\/strong\u003e – emollient and nourishing, it leaves hair soft.\u003c\/li\u003e\n\u003cli data-start=\"1059\" data-end=\"1154\"\u003e\n\u003cstrong data-start=\"1059\" data-end=\"1090\"\u003eOlive extract from organic farming\u003c\/strong\u003e – antioxidant and protective, it keeps hair healthy.\u003c\/li\u003e\n\u003cli data-start=\"1157\" data-end=\"1244\"\u003e\n\u003cstrong data-start=\"1157\" data-end=\"1188\"\u003eMallow extract from organic farming\u003c\/strong\u003e – soothing and hydrating, ideal for sensitive hair.\u003c\/li\u003e\n\u003cli data-start=\"1247\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1247\" data-end=\"1281\"\u003eCucumber extract from organic farming\u003c\/strong\u003e – refreshing and toning, it leaves hair feeling light.\u003c\/li\u003e\n\u003cli data-start=\"1336\" data-end=\"1424\"\u003e\n\u003cstrong data-start=\"1336\" data-end=\"1361\"\u003eGentle surfactants\u003c\/strong\u003e – cleanse without stripping, preserving hair’s natural balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1426\" data-end=\"1647\"\u003eThe lather is soft and skin-friendly, and the exotic, long-lasting fragrance makes every wash a pleasure. With regular use, this shampoo helps give you softer, shinier, visibly healthier hair.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1649\" data-end=\"1664\"\u003eHow to use:\u003c\/strong\u003e apply an adequate amount to wet hair and massage gently from roots to ends into a soft lather, then rinse thoroughly. For best results, follow with your usual conditioner or treatment.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916253356381,"sku":"E040A","price":12.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-shampoo-idratante-fito-cheratina-500ml-fronte.jpg?v=1784760822"},{"product_id":"balsamo-riparatore-niacinamide-500ml-be-hair-mazing","title":"Niacinamide Repairing Conditioner","description":"\u003cp data-start=\"545\" data-end=\"853\"\u003eThe \u003cstrong data-start=\"548\" data-end=\"582\"\u003eNiacinamide Repairing Conditioner\u003c\/strong\u003e is designed to deeply strengthen the hair fiber and restore structure and vitality even to the most stressed hair. Its formula, with \u003cstrong data-start=\"736\" data-end=\"781\"\u003e96.8% natural origin ingredients\u003c\/strong\u003e, combines functional and botanical actives in one effective, pleasant step.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"893\"\u003e\u003cstrong data-start=\"855\" data-end=\"893\"\u003eKey ingredients and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"897\" data-end=\"1038\"\u003e\n\u003cstrong data-start=\"897\" data-end=\"926\"\u003eNiacinamide (vitamin B3)\u003c\/strong\u003e – soothes, repairs and strengthens, improving the health of the scalp and hair shaft.\u003c\/li\u003e\n\u003cli data-start=\"1041\" data-end=\"1138\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1071\"\u003eBarley extract from organic farming\u003c\/strong\u003e – emollient and nourishing, helps strengthen the hair fiber.\u003c\/li\u003e\n\u003cli data-start=\"1141\" data-end=\"1245\"\u003e\n\u003cstrong data-start=\"1141\" data-end=\"1171\"\u003eFlaxseed extract from organic farming\u003c\/strong\u003e – hydrating and film-forming, improves elasticity and keeps hair soft.\u003c\/li\u003e\n\u003cli data-start=\"1248\" data-end=\"1347\"\u003e\n\u003cstrong data-start=\"1248\" data-end=\"1279\"\u003eOat extract from organic farming\u003c\/strong\u003e – soothing, remineralizing and suitable for sensitive skin too.\u003c\/li\u003e\n\u003cli data-start=\"1350\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1350\" data-end=\"1382\"\u003eMillet extract from organic farming\u003c\/strong\u003e – a source of vitamins and minerals that helps nourish hair.\u003c\/li\u003e\n\u003cli data-start=\"1460\" data-end=\"1572\"\u003e\n\u003cstrong data-start=\"1460\" data-end=\"1501\"\u003eGentle surfactants and conditioning agents\u003c\/strong\u003e – make hair easier to detangle, softer and easier to comb.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1574\" data-end=\"1749\"\u003eThe texture is creamy and silky. Apply it to the lengths after shampooing, massage and rinse thoroughly for lighter, smoother, shinier hair.\u003c\/p\u003e\n\u003cp data-start=\"1751\" data-end=\"1985\"\u003e\u003cstrong data-start=\"1751\" data-end=\"1766\"\u003eHow to use:\u003c\/strong\u003e apply an adequate amount to wet hair, spread it over lengths and ends, leave on for a few minutes and rinse thoroughly. For a more intense effect, use it as a mask and leave it on longer.\u003c\/p\u003e\n\u003cp data-start=\"1987\" data-end=\"2172\"\u003eWith the \u003cstrong data-start=\"1994\" data-end=\"2028\"\u003eNiacinamide Repairing Conditioner\u003c\/strong\u003e, every application brings back \u003cstrong data-start=\"2060\" data-end=\"2092\"\u003estrength, vitality and shine\u003c\/strong\u003e, leaving hair regenerated and protected along its full length.\u003c\/p\u003e","brand":"Essere Bio","offers":[{"title":"Default Title","offer_id":53916257288541,"sku":"E039A","price":13.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7383\/0749\/files\/essere-bio-balsamo-riparatore-niacinamide-500ml-fronte.jpg?v=1784760721"}],"url":"https:\/\/essere.bio\/en\/collections\/be-hair.oembed","provider":"Essere Bio","version":"1.0","type":"link"}